There is something undeniably compelling about a printed piece. Timeless. Important. Engaging. Each page unmatched in its ability to communicate subtle shifts in color and emotion. In print, the details beg to be touched, providing a tactile invitation to revisit the message again and again.
As veterans of the graphic arts industry we understand the role of print in our rapidly evolving marketing landscape and how it demonstrates its impact on the bottom line. It’s a tool to provide decision makers with insight and inspiration needed to make thoughtful decisions about prints role in creating effective communications.
Consider these facts:
- Consumers who received a printed catalog were twice as likely to buy online than those consumers who did not. (IPSOS)
- 86% of people said shopping is easier when they have a printed catalog. (US Postal Service Study)
- 79.2% of individuals said personalization of a direct mail piece makes them more likely to open/read it. (Mailershub)
Consumers want personalized communications that are tailor-made for them and will help them in their daily lives. In fact, 78% of consumers believe brands should help them in their daily lives and provide them with good, timely information from reliable and trustworthy resources.
For example, to communicate the location and schedule for the various clinics, providers can integrate personalized maps with direct mail and email. By including a variable map they can show patients exactly where their nearest health center is, the best route to take from their own home, and how long it will take to get there. They can also include the new rules associated with each location.
The point is print reaches out, invites, and connects like no other media. Print drives action and fuels the marketing mix. It’s personal, portable and now more than ever, responsible. But perhaps it’s greatest strength lies in its ability to drive marketing results.