The Power of Accessibility.


Zebra & Co. announced on May 10, 2021 a partnership with accessiBe, the #1 web accessibility solution for Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG) compliance. 

Together with accessiBe, Zebra & Company offers our clients the technology to use websites effectively to help maintain ADA compliance online, which is both affordable and easy to implement. Web accessibility is a set of rules, behaviors, code standards, and design guidelines that are meant to allow people with disabilities, which comprise 20% of the world’s population, to use websites effectively. Website accessibility not only protects online businesses legally, it enhances the businesses’ reputation by enabling brands to serve people with a large demographic of individuals that require additional assistance. The accessiBe partnership supports the Human2Human approach at Zebra & Company. 

WHAT IS ACCESSIBILITY? 

Technically speaking, accessibility is defined by the requirements laid out by Section 508 of the Rehabilitation Act of 1973, and it’s often conflated with the Americans with Disabilities Act (ADA). Non-technically, it’s giving someone with a disability, like limited or no sight or hearing, the ability to experience all elements of your website. For example, someone without sight is not able to see images or form fields on your website, so they need alternative text to inform as to the content of each image. Someone without hearing cannot listen to a narrated video, so they need captions. 

HOW TO EVALUATE ACCESSIBILITY

To determine whether a site is accessible, we use a checklist called the Web Content Accessibility Guidelines 2.1, or WCAG, created by the World Wide Web Consortium (W3C). They have three levels: A, AA, and AAA. As of this writing, to be considered accessible, a website has to meet WCAG 2.1 AA. Most non-governmental websites are *not* completely accessible. In a sense, any website that does not meet the criteria for a compliant website could be a target. In fact, in most cases, unless “Section 508 compliance” was listed as a project requirement, most websites out there are not compliant, and therefore a potential target. Solving Accessibility Issues We have found a really great website drop-in that practically instantly brings a site into compliance with Section 508. Where we used to have to manually monitor a site, then manually fix all issues, then manually recheck a site periodically, we can now use this drop-in to handle it all.

HOW TO BECOME COMPLIANT

Most sites cost only $490/year for the drop-in, and through our partnership with accessiBe we can have it installed in minutes. If you want to check it out for yourself, visit the link here or reach out to us directly at amk@zebraandco.com or via our contact us page here.  

Ensuring your site is in compliance is extremely important. It’s the human2human approach. 

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